Students Wanted




Weber Shandwick’s Media Genius and CultureTap teams, both deeply focused on all things culture and cultural impacts across media, tech, and beyond, are collaborating on a first-of-its-kind student program: CultureTap Academy.

This summer we’d like to select five students for this mini creative agency, who will apply their cultural savvy to CultureTap’s newsjacking efforts and help fuel our Media Genius programming.

“I’ve never felt more challenged to use the full extent of my weirder media knowledge — I got to be true to myself instead of just delivering what I thought my bosses wanted to hear. I learned from the other fellows and feel that I have a much better understanding of the evolving media landscape.”

Summer 2021 participant


In this full-time remote program, fellows will be identifying – and ideating around –  interesting news stories, pop culture moments, new trends, and content traveling across the interwebs. As part, you’ll support new and existing CultureTap and Media Genius programming.

What’s the work?

From newsjacking exercises and client brainstorm sessions to contributing signals and ideas to the Media Genius newsletter, fellows will function as a mini creative agency providing a fresh perspective for CultureTap, client, and Media Genius needs. You’ll work in partnership with our cultural newsroom, bringing your perspective to the latest trends and ideas.


Applications for 2022 have closed. Please check back in 2023 for the new application requirements and timeline!



What's the application like?

Applicants must answer four questions related to brands in culture. You’re applying to join the next generation of media mavens, so consider how you can best contribute!

When will I hear back?

Our intent is to to get back to you within two weeks.

​What’s the time commitment?

This is a full-time program and will be 8 weeks long, 40 hours per week.

Is this paid?


​Can I do this for credit?

Not yet, but we hope we can in the future. (And if your school has an independent study or similar program, we’re happy to help you make that work.)

What time zone will the fellowship operate in?

Great question! Given the location of our team and the collaborative nature of the program, the fellowship will be oriented around the Eastern and Pacific Time Zones depending on your location. Students living in adjacent time zones are encouraged to apply as well.